For events
Connect with businesses that fit your values, support your goals, and help your event grow its community impact.
75% of Canadians believe that attending arts and culture events positively impacts their sense of belonging in Canada.
Culture-led experiences strengthen community connection, attract audiences, and create meaningful shared experiences.
Source: Arts Response Tracking Survey 2025; Arts Vibrancy Index 2026; Business / Arts; Canadian Chamber of Commerce Business Data Lab.
Why this matters
Research shows that festivals, fairs, and cultural events are part of a city's economic infrastructure. The Arts Vibrancy Index links strong arts communities with broader economic activity, while related studies show that cultural life helps animate downtowns, attract talent, support local businesses, and increase visitor spending. In the experience economy, people are drawn to places that create emotional connection, local identity, and memorable shared experiences, all of which events help deliver.
Sources: Arts Vibrancy Index 2026; Gensler City Pulse 2025; Ontario Arts Council cultural tourism findings.
- Attract sponsors
- Grow audiences
- Strengthen community
- Increase economic impact
Start here
Complete your event questionnaire to help FestConnect identify the right business partnerships for your goals, audience, and values.
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