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For businesses

Connect your business with Ottawa's festival audiences.

78% of Ottawa business respondents said festivals and special events have a positive impact on their business.*

61% of consumers say they are more inclined to purchase after attending a live event.**

Festival partnerships go beyond traditional sponsorship, putting your brand in front of engaged communities and delivering new, innovative ways to showcase what you offer, drive traffic, generate leads and build meaningful connections.

Source: *2025 Engage Ottawa Survey | **2026 Sparks x Eventracks Benchmark Study

The opportunity

Festivals are more than cultural experiences — they are active marketplaces where people gather, spend, discover and connect.

For businesses, that creates a powerful opportunity to reach new customers in an environment built around engagement, trust and shared experience.

In an experience-driven economy, the brands that show up where people are already engaged have a greater opportunity to be seen, remembered and chosen.

Start here

Tell us about your business and FestConnect will help match you with festival opportunities that fit your audience, goals and growth priorities.

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